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The key was a 'hook.' For ten years after that film, people would still come up to me on the street and say, 'Hey Jack, can I have the key?' Another was where I strained spaghetti, using a tennis racket for a colander Today, one of the first things I look for in a script is the hook, that little audience-grabber." Billy Wilder, writer-director (in Conversations with Wilder, 1999): [The spaghetti-strained-through-the-tennis-racket idea in The Apartment began with an innocent comment by co-writer Izzy Diamond: "Women love seeing a man trying to cook in the kitchen

They are easily perceptible without being too dominant and pleasantly accompany the skin for several hours.

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The 2009 FDA ban on flavored cigarettes provides evidence that this strategy works