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[i] Compared to standard Kingsize as of November 2023 [ii] Best performing test product under the Players Upstream Research 2022 [iii] vs Players Real Red Kingsize (ITUK research: consumer perception of product feeling firmer in hand vs standard pack format) [iv] Compared to standard Kingsize as of November 2023 based on retailers selling at ITUK MRRP [v] ITUK internal estimates Report on Trade October 2023
Your body feels difficult to move because you appear to have no energy
Nothing technical or overly expensive
This includes disposable vapes which are widely used in secure mental health settings to support patients to abstain from smoking during their hospital admission
PMI alone sold 794m cans of its current version of Zyn in the country in 2025, more than double its 2023 sales
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