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Pick a filter type that matches your comfort preference

The new, standardized packaging meant that the tobacco industry couldn't bank on brand differentiation to boost sales, researchers said

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In 1960 the best-selling cigarette brands were: Pall Mall (king-size, plain) - 14.0% Camel (plain) - 13.9% Winston (filter) - 11.0% Lucky Strike (plain) - 8.9% Kent (filter) - 8.0% Salem (menthol) - 7.4% L & M (filter) - 5.2% Marlboro (filter) - 4.6% Viceroy (filter) - 4.5% Kool (menthol, plain) - 3.1% Chesterfield (plain) - 3.1% Chesterfield (king-size, plain) - 2.6% Source: The National Archives Federal Register of the United States, published July 1, 1964, page 8337 Pall Mall was an old brand, launched in 1899 by the UK company, Black Butler

The flavor-infused smoke coats the palate with a pleasant character, effectively running interference for the more aggressive elements of the blend