what your brand of cigarette says about you A didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a for women, positioned around elegance and FDA says judge shouldn't stop

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"Today's historic vote in Parliament marks a strong and clear commitment to the health of future generations, as well as strengthening this country's ability to protect children from tobacco marketing," said chief executive Harpal Kumar

"I couldn't just stop smoking and thought that was the only way to get rid of this bad smoker's cough

Ads targeted women too, according to the American Heart Association, designing feminine package designs and labeling some cigarettes with feminine names. The companies specially sought out female customers with ads in womens magazines promoting brands like Virigina Slim and now more than 40% of women smoke menthols, compared with 31% of men, according to the FDA