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But a new analysis of its early advertising campaign tells a very different story

Quit Cigarette Smoking For New Year's, Scientists Say The study's researchers urged members of the public to consider giving up smoking, which is a leading cause of preventable death, as a New Year's resolution for 2025

by 5 percent in the first few years and over a 50-year period would likely avert 652,800 deaths and 73,600 preterm births

Policy changes like greater spending on tobacco prevention and cessation and higher excise taxes must be paired with quitting support to be effective

A 25-pack will contain slightly smaller cigarettes, and the box is slightly deeper and longer to accommodate the 5 extra cigarettes