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Philip Morris claims that, because IQOS doesn't burn the tobacco, the product releases much lower levels of the harmful chemicals typically found in tobacco smoke

(42) Patients may require time in the intensive care unit or may spend time, up to weeks, on a ventilator

Blows bubbles, not smoke

Although there has been no official confirmation from the Department of Health (in fact, David Cameron stated the decision has not been made yet), the public consultation on plain packaging closed a while ago, so an official decision is likely to be reached soon

Some smokers swear by filters, saying they smooth out the smoke and reduce harshness