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Single-use plastic also contributes to the pollution crisis and harms marine life

Retrieved January 2, 2013

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This study can serve as a baseline if and when plain packaging and larger GHWs are eventually implemented in the Philippines

Measuring such intangible assets is complexthe most common metrics on which brand performance and thus brand equity can be judged include market penetration, frequency of purchase, repeat purchase, customer loyalty and the ability of a brand to command a price premium versus other brands in its sector