He said the song is ultimately "about being there for people, when you're all alone
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Filmed under the title Mad with Much Heart , it begins as a very noir noir before relocating to Colorado to become a snowswept rural drama, the two halves held together by George Diskants photography and by a superlative score by Bernard Herrmann (his personal favourite) which anticipates his later work for North by Northwest
The result is a cigarette that is both rich and mild, with an aroma that hints at quality and exclusivity
One of their slogans was The Grim Reaper, dont come cheaper, and posters for Death Cigarettes boldly bore the messages Serial Killer and Blow Yourself Away