B1 Basic Design Elements and their Systems, 1976 LogoArchive It is a unique object

It is a unique object and

and includes examples of the logo in its various lock-ups

Size: 303x220x35mmPages: Not numbered

Raymond Loewy's work on the French Co-op is particularly striking

Editors: Franco Maria Ricci & Corinna Ferrari

B1 Basic Design Elements and their Systems, 1976 LogoArchive It is a unique objectDesign Systems for Corporations was a pioneering 13 volume series created by the CoCoMAS committee and published in the 1970s. The series was made up of an A, B and C sub set of publications with A14 covering aspects of design in retail, public transportation and Olivetti. C13, the final part, covered different systematic approaches taken by key Japanese businesses at the time. The B series was six volumes and an early effort to document the very best