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Authors Kim Nguyen, Laura Schmidt, Stan Glantz, and Casey Palmer relied on documents in the UCSF Industry Documents Librarys Truth Tobacco Industry Documents collection to analyze tobacco marketing strategies and to trace the links between Joe Camel and the Hawaiian Punch mascot Punchy, and between the Marlboro Man and the Kool-Aid Man

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When preparing the full application, the following additional information is required: 1

In addition to cigarettes, the firm is looking at prospects in the pan masala and chewing tobacco markets, extending its product portfolio to reflect shifting consumer preferences