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By contrast, the Viceroy advertisement uses comparative claims to imply superior filtration and taste, thus encouraging perceptions that filters may improve the experience smokers sought from their brand

Health agencies also stress that flavoured and menthol cigarettes are at least as harmful as regular cigarettes, even if they feel smoother or lighter to the throat

The wordmark itself was set in a tall, sans-serif typeface, reflecting simplicity and strength

Roosevelt (was the 32nd President of the United States), Terry-Thomas (was a distinctive English comic actor), Enrico Caruso (was an Italian tenor), Vladimir Horowitz (was an American classical pianist and composer.), Ian Fleming (was an English author, journalist and naval intelligence officer), Noel Coward (was an English playwright, composer, director, actor and singer), Hunter S

Sometimes it's because they truly need a generic brand, while in other cases it's just become a sort of inside joke