These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking
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It is the edgier cousin of the Marlboro family, targeted at those who appreciate premium quality at a competitive value
Varenicline, for instance, is initiated a week before quitting smoking and can cause side effects like nausea and vivid dreams, while Bupropion may lead to insomnia and dry mouth
Though, detrimental for health and life, cigarettes are nevertheless among the most commonly used things by masses