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For his part, Sin Tax Coalition co-convenor Anthony Leachon said the law is an effective measure because sin taxes are an effective tool in discouraging the consumption of harmful products such as alcohol and tobacco. Leachon added the revenue generated from the sin tax increase will also help augment the funding for the Universal Health Care (UHC) laws implementation

While consumers may fixate on individual design elements, he said, a brands identity is built from a much broader system of visual assets and associations

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