The creative for the outdoor and proximity campaign featured a series of posters designed to look like hand rolling tobacco pouches, but with the brand name replaced with an attention grabbing word such as Stroke, Infertility or Amputation which highlighted the real health risks that roll-up smokers were taking
Electronic cigarettes (e-cigarettes or e-cigs) have recently become a popular alternative to smoking the conventional cigarette
We offer two main shapes - circular and rectangular
They offered everyday essentials like bottled water, hygiene products, phone chargers, tobacco, vapes, sandwiches and fresh fruit
It is worth mentioning that dual users of both ECs and combustibles, which represents the most common usage pattern, face an even greater risk for respiratory symptoms and COPD than those who solely use either product alone