Kraft could be better at printing, but it is more durable than cardboard
According to the notebooks of Louis Cartier (1875-1942), the combination was first used for mourning jewellery, but from 1910 it was referred to as daytime jewellery (Judy Rudoe, Cartier 1900-1939 , London, 1997)
Everyone can have some personal reasons behind this but below are some of the common ones: To avoid expensive repairs from mechanics For convenience (one can use the socket to charge the gadgets anywhere) To use DIY ways to change minor faults such as blown fuse, sockets, etc
Camel, however, switched their tactics away from cartoons and towards a testimonial from a celebrity, Douglas Leigh, in this iteration of the ad
itll speak about the product and your brand itself