Later in the same century, however, cigarette smoking became less popular among adult smokers due to the growing number of studies that associate tobacco smoke with a wide variety of serious illnesses, which have affected both smokers and nonsmokers
J Clin Endocrinol Metab 89 : 1520 Wiersinga WM (1996) Advances in medical therapy of thyroid-associated ophthalmopathy
Brazil and the Netherlands are seeing success after they implemented MPOWER tobacco control measures, with Brazil making a relative reduction of 35% since 2010 and the Netherlands on the verge of reaching the 30% target The consistent decline in tobacco consumption across developed economies presents a significant challenge for the global tobacco industry, as evidenced by record-low smoking rates in countries such as the U.S., UK, Japan, and the Netherlands
"Barbara Stanwyck: Forty Guns"
A statement on the Global IP Center website outlines beliefs that to do so would put the industry at higher risk of counterfeit production, potentially create trade barriers and may result in other finding themselves in the firing line