Other Kool campaigns from the 2000s, like House of Menthol, are more transparently urban-oriented, featuring boom boxes, speaker systems, microphones, graffiti, or skyscrapers
And yet, while regular cigarette sales have declined, the sales of Natural American Spirit sales have increased, including a dramatic sales increase of 86% from 2009 2014, making American Spirits one of the top 10 best-selling cigarette brands
The modern concept of packaging has changed a lot
Even as an avid blunt smoker and past cigarette smoker, Im among the first to say something like, Well, thats why I gut the blunt, Im only using the outside wrapper. Or Well thats why you have to put a whole eighth in a wood
It consists of a hollow cardboard tube extended by a thin paper tube filled with tobacco