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To allay fears, tobacco brands hired throat doctors (that is, models dressed in white coats) to explain that dust, germs or a lack of menthol were to blame, not the cigs themselves

Dillard III, a senior vice president of Altria, said banning certain colors would be unconstitutional under commercial speech and property protections

The next most significant is the soft pack or soft cup pack which is essentially a pack of paper construction that offers less protection to the cigarette but is less costly to produce

I felt like I was inside an actual blue Tiffany box

The regulations, which come into force in May next year, ban logos or branding on tobacco products