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You'll soon notice that you can't put it down and that it creates an addiction to clean air

Strolling past the sleek, blue-lit pop-up stores and lounges that began peppering the city of Austin, Texas, this spring, passersby might pause to wonder about what trendy new tech product goes by the name of IQOS. Perhaps a smartwatch or a set of noise-canceling wireless earbuds

JAMA 311 , 155163 (2014)

We found that legal cigarette brands had a mean nicotine concentration of 15 mg/g, compared to 12 mg/g in illegal brands

However, the cost of using the IQOS device may be offset by the fact that it is reusable, while cigarettes must be continually purchased