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Tobacco companies have used predatory practices to push their product on these groups for decades. In what could best be described as a double-edged sword, the tobacco companies provided an avenue for black empowerment and visibility through advertising, but were simultaneously building brand loyalty to a product with deadly effects

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Through the use of television and other advertising media, coupled with culturally tailored images and messages, the tobacco industry African Americanized menthol cigarettes, stated this 2004 Nicotine & Tobacco Research article by Phillip S

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Taxes are largely responsible for the change