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The balance of evidence Packaging is clearly an important and multipurpose marketing tool, a fact that has not been disputed by tobacco companies in the plain packaging debate
however, that a relapse is not a sign of failure
This also enables us to grow market share and strengthen our ability to take pricing when opportunities arise
The LATimes discussed this issue in a recent article
This is all in keeping, of course, with the minimalistic chic style that seems fairly consistent throughout the company in their website, all of their products, and even their packaging
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