Judge Kessler concluded, "Defendants used their knowledge of young people to create highly sophisticated and appealing marketing campaigns targeted to lure them into starting smoking and later becoming nicotine addicts." The themes and imagery in the "Be Marlboro" campaign track the recommendations of previous Philip Morris internal research documents on why young people smoke
People in many regions and countries, including North America, northern Europe, India and other Asian countries, and parts of Africa, have a long history of using smokeless tobacco products
In fact we've looked into it, and our total sales to the range between 18 to 21 is probably only about 5 percent, Gundermann says
Jolene - Chris Rea / 10
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