Ideal for middle and high schools, clinics, and healthcare offices, this poster is part of the It's a Fact series, designed to deliver clear, research-backed messages to promote healthier choices
"The relentless predatory marketing of menthol-flavored cigarettes employed by the tobacco industry has inflicted devastating consequences on Black communities," Patrice Willoughby, NAACP senior vice president of global policy and impact, said in a statement earlier this month
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These types of ads are supported by well-established theories of health behavior change (e.g., the Health Belief Model [10], the theory of planned behavior [11, 12]) that focus broadly on cognitive, emotional, and social processes (e.g., perceived susceptibility to disease, health beliefs regarding the consequences of behavior change, self-efficacy, and social norms) that predict behavior change