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BAT said its smokeless portfolio including Vuse, glo and Velo reached more than 31 million adult consumers globally by the end of 2025, contributing 18.2% of its 25.6 billion annual revenue

The move marks a significant regional pushback against the rapidly expanding legal vape market

They acknowledge that careful language can motivate people, while some words can accidentally stigmatize already marginalized groups

[5] Certification data is based on status reflected in FMS as of July 2025, when the data for this report was accessed

A cigar smoker who uses 12 cigars per month submitting to a carrier that treats all tobacco as smoker-equivalent will receive a smoker-class quote with premiums potentially 50100% higher than a non-smoker of the same age and health profile