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When public figures are seen engaging in certain actions, such as smoking, it can send a message that such behaviors are acceptable or even desirable
Its a legal strategy to: Reduce appeal Standardize perception Remove emotional connection Sales Environment Control Retailers are part of the system: They must follow strict procedures They cannot promote products They act more like controlled distributors Legal Risks & Penalties (Real Overview) Lets be clear enforcement exists
The vast majority of BATs 24.5bn revenue in 2018 came from traditional cigarettes its brands include Rothmans, Dunhill and Lucky Strike but the company said it could save money to invest in alternative products such as vaping and heated tobacco by stripping out layers of management around the world
MAYETA CLARK, FOUR CORNERS PRODUCER: Okay so DAN OAKES: Tell me what you saw
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