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Seizing on menthols popularity among women The report states that when tobacco companies discovered that women were early adopters of menthol brands, they responded in kind with marketing campaigns such as Kools Lady, Be Cool and Salems For More of a Woman, and with brands targeting women such as Virginia Slims (Youve come a long way baby), Eve and Capri

This is one reason smoke odors often persist even after the source of the smoke has been removed

Adding another smell to the mix can make things worse and turn off potential buyers

The Marlboro Red influence is clearits punchy and robust

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