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How Bad is Tobacco Smoke

One study suggested that the Truth campaign, which is intended primarily for 12-17-year-olds, may continue to prevent smoking in older age groups, making these ads extremely cost-effective (6)

The FDA estimates around 18.5 million people smoke menthols, including teens, and menthol cigarettes are especially popular with Black smokers

They are not merely a smoking product but a high-status cultural currency

The evidence of Jonathan Klick, a professor of law at the University of Pennsylvania, who was retained by BAT to offer an opinion upon the literature regarding the effects of plain packaging on smoking, was described as unsatisfactory in multiple respects