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"Parisienne Cigarettes (Switzerland): Parisienne People"

Cigarettes are already expensive and the price increase of cigarettes is a key factor in making people quit smoking said Action on Smoking and Health spokesperson Amanda Sandford to the Liverpool Echo

Tobacco companies have also noted that the menthol segment of the market continues to grow [4], including Reynolds American and Philip Morris USA who have continued to expand their distribution of menthol cigarettes in the past year [5]

doi: 10.1038/ajg.2013.105

"Snus is at least 90 percent safer than cigarettes," Rutqvist says, "and there are some who claim that it's more than 99 percent less risky than cigarettes." It's important that people know that, he says, because snus can help smokers kick their much riskier habits