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A new episode in the #2525 Interview Series powered by Schoenherr si Asociatii SCA , a special editorial project featuring 25 companies that have been in business in Romania for 25 years, sees us talking to Ram Addanki, Central Europe South Area Director at British American Tobacco, as we try to discover the secrets to the companys remarkable success and longevity in the Romanian market

But its nicotine that hooks people on cigarettes and makes it so hard to quit

His laid-back style, masterful crowd work, and unfiltered dirty delivery have made him a standout for over two decades

So when youre talking about intangible things, like emotions, the listener can fill in the blanks and you just draw the foundation

It wasn't long after the exposure that both he and his wife (pictured) ended up in the ICU