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Respondents (N=10 217) were shown images of two (of four) new non-menthol brand ads or packaging and two comparators (classic non-menthol and menthol cigarette brands)
The Light (Blue Pack) variety delivers reduced tar and nicotine compared to full-flavor variants, making it one of the most popular choices among light cigarette smokers
See our FAQ at the bottom for retro haling, a method in which smoke is expelled through the nose (but still not inhaled into the lungs)
Prior to joining the FDA in May, Gottlieb, a trained physician, served on the board of e-cigarette retailer Kure Corp
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