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Because Big Tobacco is using the same playbook to get the next generation of consumers hooked on other tobacco and nicotine products like vapes and smokeless tobacco
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The color can eat you
If that were true (unfortunately there isnt much research on this yet) then e-cigarette use would protect more disadvantaged smokers from slipping back into smoking and act to reduce inequalities
If you look at what happened to the profit pool in real terms, it was 15 years before it got back to the level of industry profit that had prevailed before Marlboro Friday
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