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[DOI] [PubMed] [Google Scholar] 39.Esakky P, Hansen DA, Drury AM, Felder P, Cusumano A, Moley KH

Article Text Statistics from Altmetric.com Introduction A device commonly used by public health advocates is the alteration of cigarette advertisements to convey an antismoking message.1 ,2 Well-known examples include Joe Chemo for Joe Camel and Fool for Kool.3 Our group has assembled an online collection of some 162 cigarette advertising knock offs (unauthorised modifications) encompassing 35 brands created by enterprising antitobacco advocates.4 Recently, a new genre of adapted advertisements has appeared in which the electronic cigarette (e-cigarette) industry or its supporters have modified antismoking advertisements for the purposes of promoting vaping

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